It has been possible to link directly to entries in RoMEO for a while, but the method was long winded.
It is now much easier!
Just go to the section Link to this Page and copy and paste the url there into your emails.
This works both for publisher and journals entries.
So now you can get back to those academics and provide them with a link to the information you wish to convey.
To direct link to the BMJ: http://www.sherpa.ac.uk/romeo/issn/0959-8138/